How startup SaaS College Baseball Insights Boosted Revenue 115% YoY with an Inbound Strategy

Challenge

Navigating the college baseball recruiting process is notoriously complex and fragmented. Athletes, parents, and coaches often struggle to access reliable, centralized data to guide their decisions. Information about rosters, scholarships, draft history, and academic fit is scattered across multiple sources—making it difficult to evaluate programs effectively.

The founders recognized a clear need: to create a streamlined, subscription-based service that would empower users to make informed decisions with ease. As a startup, the company also faced the critical challenge of driving year-over-year revenue growth in order to scale operations, enhance its SaaS platform, and continually improve the value of its service for users.

Objectives

• Develop a custom SaaS website from the ground up, integrating a seamless subscription payment system with a React application that supports shared login credentials across services.

• Create promotional animated video content designed for social media platforms to increase brand awareness and drive organic traffic to the website.

• Implement a comprehensive email marketing strategy, including:

  • Lead magnets to capture new prospects

  • A welcome series to onboard new users

  • Ongoing informational and promotional campaigns to engage and convert subscribers

Business Impact

By executing on all core objectives, Third Eye Industries successfully transformed College Baseball Insights vision into a fully operational and scalable SaaS platform. The custom-built website, integrated subscription system, and cohesive user experience positioned the service as a trusted resource for athletes, parents, and coaches. Targeted animated content fueled organic discovery, while strategic email marketing campaigns nurtured leads and drove conversions.

As a result of these efforts, the startup achieved significant traction and measurable business growth:

• 115% average year-over-year increase in inbound-driven revenue

• 226% total growth in website traffic

• 19% of total revenue attributed directly to email marketing efforts

These outcomes not only validated the company’s approach but also laid a strong foundation for continued expansion and product development.